姓名：白梨霏

职称：讲师

研究领域：社交媒体营销、人工智能营销；

教育经历： 四川农业大学（本科）

        西南财经大学（硕博）

        香港城市大学（访学） 

联系方式（工作邮箱）：lfbai@sicnu.edu.cn 

主要科研项目：

四川省哲学社会科学基金青年项目（No.SCJJ25ND194，四川省链主企业知识赋能产业链协同创新的“制度-能力”双路径研究），主研，2025.8-2029.8。

出版著作和代表论文：

1. Lifei Bai, Fu Xiaorong*, Xiaoyan Xu, & Tao Yin, (2026), “When Are Reposts Effective? Exploring the Interactive Effects of User Engagement and OSM Posts on Sales,” Journal of Business Research, 207, 116004, DOI: 10.1016/j.jbusres.2026.116004 (SSCI-1区, IF=10.5).

2. Xiaorong Fu, Lifei Bai*, & Flora F. Gu, (2026), “Why Platforms Become Scapegoats: Extending Attribution Theory in Multi-Actor Service Contexts,” Journal of Service Research, 29 (1), 97-114, DOI: 10.1177/10946705251324611 (SSCI-1区, IF=13.4).

3. Lifei Bai*, Tianshu Chu, & Xiaorong Fu, (2025), “Triadic Service Failure and Recovery: A Literature Review and Guide to Avenues for Future Research,” Nankai Business Review International, 16(3), 444-470, DOI: 10.1108/NBRI-09-2024-0102 (ESCI).

4. Jialei Wang, Dogan Gursoy, Mengying Zhang, Xiaorong Fu*, Lifei Bai; Xi Huang, (2026), “The Intertemporal Spillover of House Rules: How Governance Disclosures Shape Booking Decisions in Peer-to-Peer Accommodation”, Journal of Theoretical and Applied Electronic Commerce Research, 21 (9), DOI: 10.3390/jtaer21090292 (SSCI -2区, IF=5.1).

5. Ren Xiangming, Xiaorong Fu*, Rui Luan, & Lifei Bai, (2025), “The Impact of Relationship Strategy on Customer Engagement in Paid Membership Programs,” Journal of Retailing and Consumer Services, DOI: 10.1016/j.jretconser.2025.104440 (SSCI -1区, IF=11).

6. Pang Jing, Xiaorong Fu*, Rui Luan & Lifei Bai, (2025), “How multi-actor interactions shape peer engagement behaviors on peer-to-peer accommodation platforms: The role of platform intermediation,” International Journal of Hospitality Management, 133, 104481, DOI: 10.1016/j.ijhm.2025.104481 (SSCI-1区, IF=10.5).

匿名评审：Journal of Business Research、European Journal of Marketing、Nankai Business Review International。

编辑：四川师范大学经济与管理学院   审核：黄宇峰   终审：肖明辉